(1) General essential standards for public libraries are as follows:
(a) The library cooperates in state, regional, and national efforts to promote library services; and
(b) The library uses basic PR/marketing tools such as brochures, flyers, bookmarks, newspaper, radio, TV, public service outlets, web sites, story times, displays, and programs in the library.
(2) General enhanced standards for public libraries are as follows:
(a) The library targets special groups within the community for programs or services (seniors, ethnic populations, etc.);
(b) Funds are budgeted for publicity either by the library and/or the Friends of the Library; and
(c) Staff and board are encouraged to bring the library's message to the community at appropriate venues.
(3) General excellent standards for public libraries are as follows:
(a) The library allocates funds for public relations, has a community awareness program, and actively promotes its mission;
(b) The library conducts a community assessment to evaluate the library's marketing efforts;
(c) The library establishes or works with existing community advisory groups to encourage community involvement and improve service. Examples of such groups include youth, seniors, genealogy, local history, and other identified segments of the population;
(d) The library has a Friends of the Library organization; and
(e) The library maintains an up-to-date web site.