(1) Licensees shall maintain a file of all advertising, (written, printed, radio, television, etc.) for a period of at least 12 months after the last date of its use or until an examination of the licensee has been accomplished by the Montana Consumer Loan Commissioner.

(a) All advertising copy shall have noted thereon the name or names of all advertising media used and the dates when such advertising appeared.

(b) The full text of radio or television advertising shall be retained.

(2) Licensees shall not use any advertising which is false, misleading or deceptive.

(3) Licensees shall not use so-called blind advertisements as, for example, an advertisement giving only a telephone number, post office or newspaper box number or a name other than that of the licensee.

(4) Licensees shall not use any advertising which is inconsistent with the Federal or Montana Consumer Protection Acts or the regulations promulgated thereunder governing advertising.